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A mock-up of business card and mascot for Dragon Ecigarettes.

Simple front with benefits of e-smoking on the reverse, a cartoony mascot required holding a standard ecig.

The dragon could do with a bit of work. I like him but he looks a tad stoned.

Typo's right, I think it's the way he's slouched back and not sure about the smoke thing as it sorts says there's smoke in that electronic cigarette?

I'd start again with the dragon. I like him but he looks shocked, his feet need work, and the ecig looks a bit suggestive when coupled with his face. I'd either exaggerate the size of the ecig to make it more prominent (it IS the product after all) or not use it at all. You could either do more with the smoke, since the ecig produces none haha, or remove it altogether for the same reason... I'm also a bit dubious about the gradient on the cards, it looks sleek but might interfere with its readability. I like the colours though.

Cheers peeps.
Jim the gradient is to denote glossy print
He does look a bit wide awake doesn't he lol
The smoke needs to stay as all the ejuice sold will be a high VG mix making large amounts of vapour ala.

+ YouTube Video

Oh have got to give him a pipe like that! Have him sitting on a cloud of smoke generated by it, haha.

now thats one funky pipe

I'm suddenly reminded of the caterpillar from Alice in Wonderland...

I do like my e-pipes

I think it might be worth re-drawing the dragon, perhaps have the pipe in his other hand so it forms part of the silhouette and have him look like he's enjoying it more. He still looks like he's being electrocuted. Could have his head facing the writing and tilted up a touch, all sophisticated like. I'm now thinking how did the pink panther used to look with his cigarette holder haha.

Jims right, I think perhaps add some more expression using the eyes, add some eye lids slightly covering the eyes with the eye drawn up slightly, that should give a relaxed expression, but maybe that might make him look high again :S

Sounds like a plan.

Also just one point. The product is electro cigarettes. Er, he has a pipe?

My fault, I suggested it after watching the vid posted earlier. Might be safest to return to the ecig tho if the company don't do epipes.

Custom made E-Pipes will be part of the product list so the pipe can still play for that category. Still working on some changes