VizionThree Branding

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Berry is offline
Mr Nice...not
2,546 Posts
Newcastle, UK
Gregs concept of z and 3 is good, and i like your prefered font. but the 3 only works if it centre axis is closer to the baseline otherwise you lose the connection and concept.
I think the 3 will jave to be done in Illustrator as a unique character



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  Quote Post 16 Posted 09-07-09
Silver Firefly is offline
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Cornwall, UK
So basically move the "3" until it looks like what Greg did?

  Quote Post 17 Posted 09-07-09
Berry is offline
Mr Nice...not
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yup.....



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  Quote Post 18 Posted 09-07-09
Fred is offline
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Agree with Berry.



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  Quote Post 19 Posted 09-07-09
Silver Firefly is offline
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That doesn't work for me. The one I did makes the "3" stand out but it's balanced. When I move the "3" down, it looks unbalanced. It was in fact one of the crappier ideas I did yesterday.

The "z" that Greg did looks like a distorted "3" and the distortion is what I'm trying to avoid. So I'm using a normal "3" but with the flat top as you can see. So it could be passed for a "z" like Greg suggested.

  Quote Post 20 Posted 10-07-09
Greg is online now
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Quote:
Originally Posted by Silver Firefly View Post
That doesn't work for me. The one I did makes the "3" stand out but it's balanced. When I move the "3" down, it looks unbalanced.

The "z" that Greg did looks like a distorted "3" and the distortion is what I'm trying to avoid. So I'm using a normal "3" but with the flat top as you can see
I understand where you're coming from, but as Berry said you'll probably need to create a unique '3' in Illustrator, as otherwise using the '3' as it is won't sit in the right place or will look bad distorted. Drop me a PM if you want a hand in Illustrator to try and create it, or I think Ken mentioned he would be able to help with Illy earlier in the thread



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  Quote Post 21 Posted 10-07-09
Fred is offline
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Greg's was distorted but it worked. It will need to be distorted, as the top half will need to look like a z, and 3's don't normally do that.



Fred Rivett
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  Quote Post 22 Posted 10-07-09
Silver Firefly is offline
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Fred, if you look carefully the "3" I used looks like a "z", in fact it's similar to Greg's without the distortion. But I am willing to play around with it to see whether it would work by recreating the "3" in Illustrator. But I'll need some help with Illustrator because I'm hopeless with it.

  Quote Post 23 Posted 10-07-09
Greg is online now
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Something like this perhaps...
(Still needs some work on spacing and the curve on the tail of the 3)

Click the image to open in full size.

Just e-mailing you the AI file
HTH, Greg



Founded DF back in 2008, and have been addicted to it like a good DVD Box Set ever since, try and do a bit of design on the side!
  Quote Post 24 Posted 10-07-09
Silver Firefly is offline
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107 Posts
Cornwall, UK
Thanks Greg. I've received it. I've just learned that I need to create outlines for the text to be able to edit each letter etc. That was after some head scratching and wondering why I couldn't edit the "3". Like I said, I'm still likely to go with what I did, but after looking at the "3" that you did, I had a bit of an idea - making the tail of the "3" join up with the "i" before it. I'll try to recreate that and put it up for you guys to see.

Click the image to open in full size.

Just showing the "3" joined up with the "i" but I still think the one I did is best imo.

Thanks for all your help. It's much appreciated.


Last edited by Silver Firefly; 10-07-09 at 01:12 PM..
  Quote Post 25 Posted 10-07-09
Silver Firefly is offline
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107 Posts
Cornwall, UK
Just thought I'd let you guys know, I've got the new logo up on my Twitter page, and a fellow tweep really dug the design and the "3." I didn't want to take all the credit, so I just wanted to let you guys know as a way of saying thanks.

  Quote Post 26 Posted 15-07-09
Greg is online now
Freelancer/Team DF
4,074 Posts
Kent, UK
Good to hear/read Gemma, glad you got to something you're happy with, and don't forget to invite any design contacts along to Design Forums if you get the chance

Thanks,
Greg



Founded DF back in 2008, and have been addicted to it like a good DVD Box Set ever since, try and do a bit of design on the side!
  Quote Post 27 Posted 15-07-09
Silver Firefly is offline
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Cornwall, UK
Thanks! I will invite.

  Quote Post 28 Posted 16-07-09
glenwheeler is online now
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I like Gregs design, nice, plain and simple like most "big company" logo's ie Nike



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  Quote Post 29 Posted 16-07-09
Fred is offline
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I quite like the finished logo though, certainly does the job in my opinion.



Fred Rivett
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  Quote Post 30 Posted 16-07-09
Tags: branding, identity, identity design, logo, logo design
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