Design Forums - UK Graphic Design & Web Design Forum

Hey guys,

Interesting discussion to kick off the logos forum... what do you believe is the greatest logo of all time? I'm talking about a single logo not a vote for a company because of its branding across the board...

A few contenders spring to mind... Coca-Cola, Apple, Google, Nike, VW, Adidas, Starbucks, MTV, Ford...

Greg

hmm. not sure about the 'greatest of all time' but I definitely like my logos uber simple.

I'm not a massive fan of the Starbucks or Google logos, but I really think that MTV, Nike and Apple are up there with the best.

The book Los Logos (and sequels) have some of the best logos in that I've ever seen.

Im sure i have read somewhere that the actual greatest logo of all time is FedExs

Though I dont neccessarily agree

Depends what the definition of greatest is, after all it's difficult to judge a brand's success given the variation of tactics used to enforce and promote that brand.

I think in terms of lovability, it has to be someone like Apple, MTV or Honda - they've all worked very hard to change opinions and make a difference.

I guess that falls into a different discussion on the greatest brand of all time?
Here comes the issues in the distinction between a logo and a brand, I guess for a logo to be in people's minds as the best for a question like this it must have had some amazing branding powering it to get it out there and to the front of people's minds.

It's all too difficult to tie down, brands aren't just about marketing, they can be about changing opinion, provoking reaction, building on sub-brands, changing market positions - so many factors to take into account.

I'd still opt for Honda, I don't own one - but I've bought into the brand so much.

If I had to chose in terms of a logo standing out on its own I would have to say Nike, who doesn't recognize that logo and what it represents?

As for brands Apple has to be up there for me as an obvious contender, the whole package is just so darn smooth, they even have a legion of die hard product fans that won't have a bad word said about the company or its products... that takes some serious brand power IMO!

For me, personally, it's the Gatecrasher Lion logo. It just hits all the right notes for me. I love complex forms that are represented in a simplistic but stylish way. GC lion does that.

Gatecrasher

Ive always found the Gamecube logo pretty cool, looks a little dated now, but i liked the design.

http://i168.photobucket.com/albums/u...-cube-logo.jpg

For me its the Channel 4 logo its so diverse and instantly reconisable not to mention simple