Design Forums - Graphic Design & Web Design Forums

DF Branding Competition

Here is a brief so off you go chaps (& chapettes)!

Please use this thread to submit suggestion, chit chat etc.
A final competition submission entry page will be created, as per the last competitions.

Rules: The winner must answer the brief and the required brand development:
Entries: Entries must be jpegs of all requirements, further details to follow.
Closing Date for Entries: August 15th, 2010

Creative Brief:
The Drunken Goose - Restaurant

The Drunken Goose is a new contemporary English restaurant/brasserie/bistro. It will serve modern European meals with a twist and with innovation. It needs a brand identity that is fresh modern and quality. It is not a Michelin 5 star restaurant but it will serve high quality locally sourced fresh produce. Quality of the food is very important and it will be owned by a working high level chef. The kitchen will be open planned so diners will see the chefs working and the food prepared. There will be a an open bar area and people can come just to drink and socialise not just dine.

The ambience and decor of the interior will feature raw whitewashed or stripped brickwork, concreted style flooring, aluminium and glass lighting, woods/fabrics, stainless steel kitchen and earthy muted colours and hues. Their will be no set menu rather a fresh menu set daily and will have no more than a 20 dishes – starters, mains, desserts each day depending on what is in season and available. The restaurant or brasserie ( no name choice has been made) will be in in old newly renovated pub, It is not FINE grandious hotel dining but wholesome quality food well cooked in a modern environment with a heritage background. The feel and tone should be like the food – stylish, contemporary, simple, clean and modern with a twist. No obvious graphics of plates, cutlery, bottles, etc.

The restaurant will serve 80 covers per sitting, Average price guide is £5 starter, £7.50-£15.00 Main course, £4 Dessert.

The restaurant is owned and run by Wesley James Gilmour, Michelin Star chef who has worked and trained in France and London for 15 years.

A similar style of restaurant levels can be found at
Three Chimneys Restaurant
J Sheekey Restaurant
Barrafina Restaurant

Requirements:

1. Brand Identity for the restaurant.
2. Letterhead & Business Card design
3. Menu Cover design
4. Website home page design

Prizes:

1st Place - Spotify Premium for 6 months!

The winner will receive a Spotify giftcard giving them 6 months worth of unlimited music streaming, with no ads! Premium also gives you offline playlists, which are also available via an iPhone app.

2nd Place - Spotify Premium for 3 months

As above, but for 3 months premium access.

3rd Place - Logo Design Love Book

Becky from Print & Pixels has kindly donated a copy of Logo Design Love by David Airey, you can find out more about the book at LogoDesignLoveBook.com

Guest Judge Announced!

We're pleased to announce that Graham Smith of imjustcreative will be our guest judge for this contest! With a wealth of experience in designing logos and brand identities, Graham will make a fantastic judge I'm sure!

Excellent, thanks for sorting a brief yet again Berry
I'm going to setup a private FTP area for entries this time around, so once submissions time comes around people can either e-mail their entries to me or FTP upload to DF, may look at getting a simple form page setup too, so all entries will be stored, and not lost on free image hosting sites like previous contest entries have been.

Cool! Drunken Goose is a brand of wine... one of your favourites Berry?

Must make a bit of time for this one. Thanks to Berry for the leg work. It'll be interesting to see the results, as always.

That's the prize (for over 18s) sorted then!

Something like this?

I can e-mail you the script if you want...

That's along the right lines Onartis, and yeah that would be good thanks
greg (at) designforums.co.uk

COOL! I shall start work!

oooh. this is interesting

Great initiative Berry! Thanks for taking the time to do this.

Looking forward to seeing what people come up with.

Should be a good one!! Putting some initial enquiries out about getting some prizes and a guest judge in for this

oooh shall start sketching

p.s. thanks for getting the ball rolling Berry

I hope that I have time to do this

I'm going to make time, potentially a very nice piece of portfolio work. I know it's not a real project, but I figure extra work in there couldn't hurt, if it's good enough

I know the place fictitious, but I have had a few ideas already, and I was wondering if with site design, any consideration had been given to a few photos?

Stock xchng has tonnes of suitably generic photos available at high res, just a thought.

There's loads of high quality non copyrighted stuff on Flickr as well.